EXPLORE THE SIMPSON DESERT:
NEW RELEASE FROM HEMA MAPS

20 March, 2003

"The Simpson" remains the trip synonymous with desert travel and the most comprehensive and GPS accurate map of this area is now available from Australia's leading mapping company, Hema Maps.

Hema's new Simpson Desert Map has detailed road and track detail, information symbols indicating what facilities are available where, beautiful photographs of the area and insightful information by respected 4WD writer, Ron Moon.

The map details possible routes across the Simpson, including geologist Cecil Madigan's cross-country journey by camel in the 1930s to survey the desert.

Maintaining the high-standard of its popular Great Desert Tracks map series, Hema Maps have included a host of symbols featuring fuel locations, bush camping areas and water availability.

Other features include a directory of important contacts such as where to get a Desert Parks Pass, who to contact in case of an emergency and the GPS position of all the important track junctions and points of interest.

"This map was born from the extensive data collected by Hema Maps when we field-checked this area as part of the Great Desert Tracks Mapping Expedition," Mr Peter Davis, Marketing Manager for Hema Maps said.

"As part of our commitment to safe outback travel, we wanted to produce a detailed map which gave all the information to make this trip enjoyable and safe as well as notes on all the things to see and watch out for."

The Simpson Desert map adds to the series of regional maps and desert maps produced by Hema Maps.

It is available from wherever maps are sold at a recommended retail price of $9.95.

For further information on Hema Maps' full range of Australian and international maps and guides visit the website www.hemamaps.com